In recent years, outside Australia, there has been significant research undertaken into utilitarian filmmaking, particularly in the US, and across many territories in Europe. This research provides a highly informative, revisionist complement to the thoroughgoing study of the production, distribution, exhibition and viewing practices that have long been associated with feature-film drama, television, ‘art cinema’, and documentary filmmaking around the world. These latter domains have always been the mainstay of film history, film theory and media studies worldwide, including in Australia (which has been an extremely influential contributor to these disciplines on a global basis over the past four decades). But now European and American research into utilitarian cinema has begun to provide a provocative and informative complement to the disciplinary orthodoxies. For example, the recent books Films That Work(Hediger & Vonderau, 2009 – Europe-focused) and Useful Cinema (Acland and Wasson, 2011 – America-focused) have canvassed the scope and cardinal themes of utilitarian and non-theatrical cinema in a range of different national cultures and economies where it has only recently become evident that utilitarian cinema provided employment for thousands of people, fostered the long term publication of several trade journals and generated an international circuit of trade shows, festivals and industrial and governmental conferences between 1950 and 1980.
Also, highly influential archives have been made available to scholars under Creative Commons licences. The global ‘gold standard’ is the Prelinger Archives that is now administered by the Library of Congress in the US; Archive.org is also a vital contributor in this field. Even so, Australian specificities concerning utilitarian cinema have received almost no attention, at home or abroad. Archives of utilitarian cinema in Australia are nowhere near as consolidated as they are in the US and Europe, even though there are some small but notable exemplars such as portions of the Mu-meson Archive, and the Teasdale Collection of films detailing farm work and rural culture, which Ross Gibson has been investigating for some time (see Gibson, 2015): http://www.cv.vic.gov.au/stories/john-teasdale-chronicle-of-a-country-life/.
Clearly an investigation of utilitarian cinema in Australia can inform an important and innovative recasting of audiovisual media histories as well as industrial practices in communications both at home and abroad. A team consisting of Ross Gibson (University of Canberra), Mick Broderick (Murdoch University), John Hughes (University of Canberra), Joe Masco (University of Chicago), PhD candidates Grace Russell (Monash University), Ruby Arrowsmith-Todd and Stella Barber (Murdoch University) and myself received Australian Research Council funding to pursue what we understand to be urgent and important research for at least three compelling reasons. Firstly, an understanding of the ‘peculiarities’ of the Australian utilitarian filmmaking ‘scene’ adds nuance to the global account and brings Australian- focused scholars into fruitful dialogue with their international counterparts in a rapidly-expanding field of scholarship. Secondly, we are generating and disseminating vital new knowledge about market-focused and audience-focused interpretations of Australian media and communications, particularly because of the way utilitarian filmmakers developed systems of exhibition and distribution in this country that were different (and sometimes even oppositional) to the US-dominated cartels that organised the entertainment sector here. Thirdly, from industrial-relations and labour-history viewpoints, a history of Australian utilitarian filmmaking deepens our understanding of how the utilitarian sector maintained a critical mass of well-trained technical and creative staff who formed the basis, despite long ‘fallow periods’ prior to the ‘renaissance’ that occurred during the1970s in the entertainment, of the theatrical and television-focused sectors of Australian film production. Indeed, for all their avoidance of explicitly aesthetic approaches to the medium, utilitarian filmmakers in Australia would appear to have supplied a consistent ‘through-line’ of factual, pragmatic and documentary ideologies and aesthetic and technical capabilities that have nourished and guided the more well-known, entertainment-focused sectors of cinematic production in the nation. This is a revelatory new line of investigation and explanation.
By utilitarian we mean pragmatic, purposeful films that were made and distributed outside the well-studied systems of entertainment, ‘theatrical’ exhibition and visual arts installation; films that were produced, distributed and exhibited to a wide range of (as-yet under investigated) audiences in mostly ‘non-theatrical’ and ‘mundane’ contexts and spaces.
Dressing a Chicken (Victorian Department of Agriculture, Australia 1960)
These were films produced in significant numbers worldwide (including in Australia) for the functional purposes of instruction, surveillance, quantification or recordkeeping rather than principally for reasons of commercial entertainment, creative non-fiction narrative, or clearly-contextualised artistic and aesthetic appreciation. The project is, at the same time, seeks:
To survey the full extent of holdings of utilitarian cinema dispersed across private, public and government-administered collections in Australia;
to assay the themes and patterns of historical information that are contained within this reservoir of cultural, pedagogical, sociological and industrial evidence; NOTE: as part of this assay, the team is conducting, recording and making available a range of oral history interviews with practitioners, users and consumers’ of utilitarian history 1945 – 1980;
to work with partners (such as the National Film & Sound Archive, the Australian Centre for the Moving Image in Melbourne, the National Archives of Australia and the online departments of State Libraries) to ensure not only that there are secure repositories for the discovered material but also that there is continuing policy-development as well as curatorial commitment devoted to accessing and interpreting the national heritage of utilitarian cinema in Australia;
to consolidate and communicate to scholars and the interested general public the findings about Australian utilitarian cinema so that this new knowledge can be productively compared and integrated with extant knowledge of Australian media as well as with the global understanding that has begun to be accrued worldwide within the new sub-discipline of utilitarian film and media studies.
to engage the participant public in a process of continuing, long-term data-collection, assets-collection and oral history via the project’s online repository and via the crowd-sourcing and citizen-curatorship enterprises that are now being enacted by the partner institutions.
Deane Williams is a film historian specialising in documentary film history and Australian documentary from Monash University, Melbourne. He is the author of 7 monographs and edited collections and of articles published in Screening the Past, Continuum, Media International Australia, Framework and Critical Arts. He is also Editor of Studies in Documentary Film (ISSN 1750-3280 (Print), 1750-3299 Online), the only international, refereed, scholarly journal dedicated to the history and criticism of documentary. In 2015 he commenced work with Ross Gibson, Mick Broderick, John Hughes, Joe Masco on the four-year Australian Research Council Discovery Grant supported project, Utilitarian Filmmaking in Australia 1945-80. ($AUD 363,359).