A Day at the Archives… Media Archive for Central England (MACE)

Kat Pearson, University of Warwick

7 April 2021

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I am a PhD student at the University of Warwick, and my work on Cities of Culture (linked to Coventry’s year in 2021) is co-supervised by Professor John Wyver at Illuminations Media, and also by Dr Clare Watson the Media Archive for Central England (MACE). This collaborative way of working has given me a unique perspective on the work that MACE do. I encounter the archive both as a researcher (using the archive for my PhD thesis) and as a kind of representative for MACE because I am engaging communities in Coventry with the archive’s collections.

Founded in 2000, MACE is the charitable regional film archive and strategic lead organisation for screen heritage in the Midlands. The archive is based at the University of Lincoln but the area it covers is vast, stretching across twelve counties and regions in the East and West Midlands

Because I live in Birmingham, have previously studied in Birmingham and Leicester, and am now based at the University of Warwick – which is actually in the Coventry suburb of Canley! – I am fairly familiar with a lot of MACE’s geographical area. Before the pandemic I made a number of trips to MACE, spending days with their staff and collections to see and understand their work which was fascinating and really beneficial in understanding the inner workings of a media archive. However, rather than only talking about what I’m doing with MACE, I also spoke to Dr Watson (Director of MACE), to find out a bit more about how they work with the research community. She told me that, ‘MACE is proactively engaged in supporting the research environment in many more ways than beyond a simple repository.’ MACE is very interested in collaborating with researchers and students, for instance on research projects and through academic networks, and my Collaborative Doctoral Award comes out of that. In terms of more traditional access, MACE’s collections are available for research, and researchers have access to viewing facilities which can also be used to view external BFI content. Two recent research projects that have used MACE’s collections are Dr Christine Grandy’s article, “‘The Show Is Not about Race’’: Custom, Screen Culture, and the Black and White Minstrel Show,”[i] and Dr Rachel Yemm’s “Immigration, race and local media: Smethwick and the 1964 general election.”[ii]

Supporting access, MACE Senior Curator Phil Leach is an invaluable resource for projects which have public engagement outputs: for example, my supervisor Professor Helen Wheatley’s ‘Ghost Town’ project focussing on Coventry’s screen heritage. All this is to say that MACE’s role extends beyond preservation it is an active and engaged partner foracademic research and can help to translate outputs to the public.

Something that really highlighted to me the importance to MACE of the collections being used and engaged with was the experience of my friend Andy Howlett who produced Paradise Lost,[iii] a film about Birmingham Central Library. MACE worked with him to find footage of the library that fitted with his film and to organise rights clearances. I asked Andy about his experiences of working with MACE to get the filmmaker perspective and this was his response:

When I first searched MACE’s online catalogue for material pertaining to the modernist rebuilding of Birmingham, I was overwhelmed by the sheer volume of content. It was difficult to know where to begin so I got in touch and explained my needs and they very kindly invited me to come visit the archive to see the footage in person. When I arrived they had everything set up and I spent a fascinating few hours viewing everything from regional news footage to construction firm propaganda to polemical documentaries. The formats ranged from 16mm film to VHS and I got a real sense of the materiality of the archive and the incredible level of technical know-how required to maintain and operate it. It was like being given a glimpse inside a treasure trove and I came away with a much clearer idea of what I needed for my film and how to proceed with the licensing process.

Use of archive footage in this way usually attracts licence fees. Unlike some private collections, however, MACE tries to support non-commercial uses of its collection through reduced fees. In Andy’s film the archive footage is an important feature, adding historical context to a building that (at the time of making) was under-threat, controversial and familiar to many as a neglected part of Birmingham’s built environment. When constructed, the building looked and functioned differently, so the footage from MACE helps to contextualise the building and the ethos of planning in the city at different points in time. In support of MACE’s mission ‘to make film, video and digital materials of the region as accessible as possible,’[iv] the archive is very happy to work with film makers, local organisations and researchers like me to make sure that their archives are not only preserved but ‘discovered, watched and enjoyed.’ If you are interested in using material from the MACE collection within a project, just contact the team with your brief and they’ll be able to assist with research, access and that all importance copyright clearance. You can find out more about how to license footage on the MACE website.[v]

As part of my research, I was recently awarded a small grant to run a collaborative project and screening in Foleshill, a community suffering from economic deprivation just outside of Coventry city centre. Due to the impact of Covid-19 the screening was reconfigured to a small socially-distanced event hosted by the Foleshill Community Centre and Social Supermarket with an accompanying online version.[vi] Both events featured the same films from MACE’s collection focused on the local area and on food and drink in Coventry. We also included an introduction on the work that MACE does and the variety of material that exists within their collection. Although we were limited in number of participants and room layout, we even managed to facilitate a socially distanced group discussion afterwards. Having worked on this for over eight months (including a visit to Lincoln and then countless Zoom calls and planning meetings) it was really exciting to hear people’s opinions about these films which had become familiar to me, and which Phil and I had worked so hard to curate. Because these films really showcased Foleshill and Coventry, this screening brought home to me the importance to people of seeing their communities and histories on screen and the fact that this was obviously a very new experience to most of the people in the room. This was made even more obvious by people highlighting the communities and people who weren’t visible in the films that we had chosen and asking for future events to redress this absence.

While it is not often possible to bring people together to watch archive footage in this way, MACE’s collection is very easily searchable on their website[vii] and over 7,000 of their videos are available online. Over the years MACE’s cataloguers have done an impressive job of making the text associated with the films available as part of this search tool, so you can search via various criteria, like date ranges, key words and even whether the films are in colour or have sound. If there are films which you would like to view but which aren’t digitised then you can contact MACE and arrange an appointment for viewing. Depending on the format of the footage you want to view you will either need the help of MACE staff (for example if celluloid film needs to be viewed using the Steenbeck machine) or will be able to view it on your own.

MACE is based on the University of Lincoln campus around a 10-minute walk from the train station and overlooking Brayford Pool. Should you (in non-pandemic times) wish to visit MACE to view their collections, or to view BFI material (which is arranged through the BFI but MACE act as a screening facility) then you will find yourself in the heart of the city. You might also want to visit some of the sights of Lincoln such as the medieval Cathedral, the castle and my personal favourite Steep Hill. I recommend Coffee Aroma on Guildhall Street for excellent coffee and cakes, and the Tiny Tavern if you like a micropub, but as I learned when I stayed in Lincoln for a few days, the city centre pubs and restaurants are strangely quiet in the evenings, especially for a university town.

While I have used MACE for my research and for public screenings, I have also spent hours just browsing their collections online and finding videos which made me think and/or smile. This really short introduction reel which showcases things about Coventry from MACE’s collection gives you a sense of the variety of things they hold, as demonstrated by this short film put together about Coventry’s film history.

MACE’s collection was originally formed around the ATV regional television archive so features a lot of news footage, but now includes a wider range of materials and I have really enjoyed trying to understand Coventry’s history, heritage and different communities through this lens. I considered the fashion trends (and sexist attitudes) of the 1970s while watching this piece about a milkman looking for a wife[viii] and enjoyed seeing some much loved (and now slightly neglected) Coventry architecture in the context of modernity and forward-thinking.[ix]

MACE’s collection has also provided me with opportunities to understand more about Coventry’s history of industry and industrial action. There are lots of moving films about people in various trades especially striking miners and automotive workers, but one of my favourites is a more light-hearted film about a strike over the amount of tea given to workers which both the presenter and a striking worker take great delight in calling ‘a storm in a tea-cup’.[x]

In 2020, while thinking about Black Lives Matters protests across the country, Coventry as a City of Sanctuary, and Steve McQueen’s Small Axe films, I have looked at the MACE archive to reflect on the history of race in Coventry. I watched films ranging from this difficult to watch 1966 vox pops clip capturing public responses to the first black policeman,[xi] to a film about racial tensions in the 1980s[xii], but also to a celebration of the 2-tone scene and the importance of the ‘Coventry Sound’ to a new generation of Coventarians.[xiii] All of these examples demonstrate that even if the collections at MACE don’t seem to fit with your research at first glance, it is an excellent resource for understanding aspects of socio-cultural histories captured on film.

As I’ve been writing this, I have become increasingly aware that I am essentially composing a love story to MACE! Perhaps because I have spent pretty much all of the last year in the West Midlands, I have found MACE an invaluable resource not only for my work but as a way of encouraging myself to look at the region through fresh eyes.


[i] Christine Grandy, ‘‘The Show Is Not about Race’: Custom, Screen Culture, and the Black and White Minstrel Show’,  Journal of British Studies, 59: 4 (2020) 857–84.

[ii] Rachel Yemm, ‘Immigration, race and local media: Smethwick and the 1964 general election’, Contemporary British History, 33:1 (2019) 98-122.

[iii] Paradise Lost: History in the Unmaking http://paradiselostfilm.uk/ [Accessed 16 February 2021].

[iv] MACE, About MACE, https://www.macearchive.org/about-mace [Accessed 10 November 2020].

[v] MACE, How to License Footage, https://www.macearchive.org/how-license-footage [Accessed 16 February 2021].

[vi] Vimeo, MACE Archive- Foleshill Community Centre Screening, https://vimeo.com/468531427 [Accessed 19 October 2020].

[vii] MACE https://www.macearchive.org/ [Accessed 10 November 2020].

[viii] MACE, ATV Today: 05.02.1970: Coventry milkman looking for a wife, https://www.macearchive.org/films/atv-today-05021970-coventry-milkman-looking-wife [Accessed 16 February 2021].

[ix] MACE, Midlands News: 01.05.1962: Opening of Rebuilt Coventry station, https://www.macearchive.org/films/midlands-news-01051962-opening-rebuilt-coventry-station [Accessed 16 February 2021].

[x] MACE, ATV Today: 13.07.1972: Coventry Tea Strike, https://www.macearchive.org/films/atv-today-13071972-coventry-tea-strike [Accessed 16 February 2021].

[xi] MACE, ATV Today: 08.02.1966: Vox Pops on Black Police Officers, https://www.macearchive.org/films/atv-today-08021966-vox-pops-black-police-officers [Accessed 16 February 2021].

[xii] MACE, ATV Today: 06.05.1981: Coventry Racial Tension, https://www.macearchive.org/films/atv-today-06051981-coventry-racial-tension [Accessed 16 February 2021].

[xiii] MACE, ATV Today: 13.12.1979: The Coventry Sound, https://www.macearchive.org/films/atv-today-13121979-coventry-sound [Accessed 16 February 2021].


Kat Pearson is in the second year of her PhD at the University of Warwick studying television and UK Cities of Culture.  Because Kat’s work is a Collaborative Doctoral Award, partly supervised by the Media Archive for Central England (MACE), archival television is central to her research. Kat’s thesis will use television programming and archives to look at the two previous UKCoCs (Hull and Derry) and at Coventry’s year in 2021 and evaluate the role of television in placemaking and reputational change. Alongside, and feeding into- this research, Kat is working with MACE to create and run outreach events (including one in Foleshill which was reconfigured due to the pandemic https://warwick.ac.uk/fac/arts/film/tvhistories/blog/foleshillscreenings). These events aim to take the archive out into the community and during Coventry 2021 will hopefully also provide opportunities for new material to be added to the archive. Another strand of Kat’s PhD is working with Professor John Wyver at Illuminations Media (an independent production company) who have been commissioned to make an archive focused documentary about Coventry Cathedral which will be screened in 2021.


Disclaimer: The IAMHIST Blog is a platform that offers individual scholars the opportunity to present their work and thoughts. They alone are responsible for the content, which does not represent the view of the IAMHIST council or other IAMHIST members.

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